Earlier this month eco superstore NUDGE opened its doors in Helsinki and I was lucky enough to get invited to design and produce the shops display furniture. I took inspiration from the original Hackney Shelf..[an experimental project i did a few years ago…where i installed white boards at graffiti hot-spots around London]
The end result was a family of large, fat and small Hackney style shelves all displaying the sexy merchandise Nudge has on offer, which is a mix of eco clothing, furniture and accessories.
Besides the display furniture…. you can also find my full retail collection on display in the heart of Helsinki, including Isabella & Enzo stools, Zilka clothes hangers, TAPE cork accessory range and The Hackney Shelf.
A big thanks to Anu and Monica from Matteria for making this happen